Your website is the digital face of your business. It sets the tone for what customers should expect when doing business with you. If you don’t keep your website up to date, you risk driving away potential customers who think your business is no longer open or poorly managed. Neglecting to keep your website up to date also hurts your SEO, which means you’ll drive less traffic from search engines over time.

Another common mistake that small business owners make is not tracking the results of their marketing efforts. When you track your results, you know what is working for your business and what isn’t. This makes deciding where to spend money on marketing easier and more effective.

This goes hand in hand with tracking your metrics. If you are not tracking your marketing results, you fail to deliver your desired outcome.

When creating relevant content that converts, knowing who to market to is a must. After all, how can you convince your prospects that you’re the perfect solution for their needs if you don’t understand what they are?