In short, the answer is yes, and there are many different reasons for this. Today when people want to look for a product or a service, their first though is to look online, and the majority of the time, this will be through the use of search engines.

The fact is, without SEO, a business’s products may not be found, and therefore they will likely end up losing out to competition. For ecommerce websites in particular, SEO is a must. If people can’t find your business, you won’t make any business. Natural search engine placement can be a cheap way of making sure you attract visitors and potentially increase conversions. It ensures that website content is made relevant to search engines, allowing them to offer you a higher search engine ranking for certain search phrases.

SEO can often be confused with a range of other services, such as PPC, which is in fact completely different. PPC allows businesses to create targeted advertisements on search engines, and more recently social media websites. On Google, advertisement swill be placed next to search engine results, but it has no effect on your website’s Google ranking, it’s merely an additional method to attract visitors.

Understanding search engines can be complicated and they are forever changing, experienced web marketing agencies are now becoming increasingly important, even for small businesses, because casual SEO is just not enough, it needs to be constant, and to really succeed a scientific understanding is a must.