For businesses looking to sell, export or reach audiences abroad using the internet, multilingual search engine optimisation (SEO) is a must. It’s not just a case of using a translator to create content for a website targeted towards a different language, the language should be fluent and local.

To have content that is well written and directed to a target audience, you require native speakers and multilingual SEO should involve high quality native speakers for the chosen country you want to reach.

A search term in one language is not always going to be relevant in another, and researching key phrases from scratch is necessary before optimising the content on your website. One benefit you get from native speakers is the ability to talk to be able to engage with the audience like you know them, and that’s what basic translation tools will never be able to do.

If you have a business and you’re looking to grow your business with products in different countries then you will have to start thinking about multilingual SEO. It can improve your website’s ranking and ultimately attract the audience you intend to reach.