When you’re uploading content to your website and you want to do well in search engine rankings then you need to think about the search engine spiders as well as your audience.

There has to be a balance between writing engaging content and content that is relevant for search engines. You need to determine what you want your website to be relevant for, then you can determine key search phrases and incorporate them into your text, on the relevant pages of course.

So if you’re a cake shop that sells muffins, it may be beneficial to have the search phrase ‘buy muffins’ in your website’s text. Then again if you over do the same phrases, you may be penalised so it’s about fining the balance, and not coming off as ‘spammy’, which will likely be unreadable and engaging for visitors. See if your website has the balance between great content and great SEO.