Once you have the layout and graphics in place for your website you need to consider what content you are going to put on each page and how this will be displayed. Content is not only vital from the visitor’s point of view but also plays a very important role in achieving high rankings for your main search phrases.

There are rules that should be adhered to when adding content to a website site such as not using the main search phrase too many times on one page as this can be seen as spamming and actually devalue the page on the search engines.

The content needs to be written well getting across what you are trying to sell or what your company can offer but in a highly optimised way. The best way to achieve these results is to employ a content writer that specialises in online marketing.