SEO or Search Engine Optimisation is a process that is applied to websites in order to get them found on the search engines and improve their viability and ranking positions.

There are so many elements of SEO that it can be hard to know where to start and what is important. SEO needs to be thought about right from the start of the website building process, as some of the main elements are linked in to how the website is programmed.

One of the basics to start off with is the structure of the URL’s. If you have a website that sells toys for example, you should have an individual page for each product. This not only allows you to add a greater number of pages to your site (which is also good for SEO) but will also allow you to modify the URL to be very specific e.g. /thomas-the-tank-tshirt. This technique can really help your pages be found by people searching on the likes of Google, Yahoo and Bing.