If you ask any SEO expert, they will say one of the biggest challenges they face when it comes to SEO is with the client. Many clients simply don’t understand exactly how SEO works and therefore cannot appreciate why certain things need to be done in a particular way.

Of course, a client should not be expected to know the in’s and out’s of SEO, that is why they employ and expert to do it form them but having an understanding is vital if you really want to compete in the online industry.

Often there is an issue with making the site work from a users point of view as well as for the search engines. It is catch twenty two, as if the site is not user friendly then visitors will leave but on the other hand if the site is not correctly optimised then it may be hard for it to be found in the first place. If SEO is carried out correctly then there is no need for it to be detrimental to the actual user experience.