SEO can be a tricky subject to master and the fact that Google and the other search engines are constantly changing their algorithm, means that you will always have to be keeping up to date with new techniques.

Fresh content has always been a large part of Search Engine Optimisation and remains so. The search engines like to see websites that are active and being updated regularly. This shows them that that particular business is on the ball and the information on their site is current and relevant.

Long gone are the days when having an RSS feed from another website to yours was enough to show you had fresh content on your site, the search engines are now looking for a lot more. Ideally you need to be adding a new testimonial, news article or event or even a new product or service every few days to really compete on this level.