People are not going to buy the product or service you sell unless they know about it. You have to use effective marketing strategies to promote and sell your products. In recent years the importance of web marketing has increased tremendously. Online marketing offers various benefits over traditional marketing. You receive targeted traffic by using online marketing. Reach larger number of prospective customers with minimum marketing budget. There are different types of online marketing options that you can use to develop your online or offline business.

Search Engine Optimisation
It does not fit into the traditional marketing mould but it is the most important marketing method on Internet. You need to optimise your website so that the search engine bots can index and categorise it properly. Your website must be developed according to search engine guidelines. The text contents of your web pages must have right keywords. The number of keywords must be in right density. All these measures help you achieve high page ranking in search results which results in increased traffic to your site.

Social Media Optimisation
Social media sites have gained wide acceptance. Almost everyone has accounts on popular networking sites. You cannot ignore such a large number of people coming together at one place to share information. The popularity of networking sites has increased so much that these sites are giving tough competition even to search engines. You can use paid or free web marketing options on these sites. You can advertise directly and pay for the advertisements. The other option is to create accounts on these sites so that you can share contents easily with prospective and existing customers.

Direct Advertisements
You can advertise directly on popular websites. It is better to advertise on sites related to your industry, field or profession. You can place banner advertisement on the home page or inner pages of websites.

Email Marketing
In this marketing method, you send newsletters to people who want to receive latest information on a product, service, profession, field, industry or subject. If you can provide the information people need then you can use such a newsletter to advertise your product or service. Before you can do so, you will have to collect email addresses of people interested in receiving your email newsletter.

Google Ad Sense Marketing
It is an excellent marketing strategy if you are ready to pay for advertisements. It can be difficult to find websites that your prospective customers visit. Google uses complex algorithm to show relevant ads to right audience. This makes it easy to connect with prospective customers. It is a simple and fast way to connect with the target audience.

Affiliate Marketing
In this type of marketing, you give incentives to people who bring leads to your site. People who have a blog or website push your product or service to the visitors of their website. You pay commission to your affiliate marketers on every sale. Some websites provide comparison, review or other service for free. They make money through affiliate marketing.

The good thing about web marketing is that in most cases, you pay only when you receive clicks on your advertisement. Only people who are interested in your product or service click your ad. It means you receive only those visitors who are really interested in your offer. It is not difficult to convert these visitors into customers.