The world of SEO is a complicated set of rules for your website that can be very difficult for a non-SEO-professional to navigate. The use of Links in your webpage is one of those qualities that can help your search engine ranking, so it is important to know what different types of links you can use, to try and help your SEO.

Different Link Types

1. Anchor Texts. These clickable links are often highlighted and help increase search ranking for specific keywords. Just be careful not to make this too repetitive.

2. Naked URLs. Is a full URL displayed link and is less powerful as Anchor Texts.

3. Brand Citations. This is a link that is just the name of a company, as opposed to URL.

4. Image Link. The alt attribute tag in the image acts like an anchor text.

5. Reciprocal Links. When two website owners have a hyperlink to one another’s website, such as for complementary services or products.

By using links in your website, you can improve the SEO for your site but you will still need to use them wisely.

In digital marketing you may have heard the term, ‘keywords’ but may not understand their importance in your online presence. Keywords that accurately describe the ideas or topics in your online content are important as they help to bring traffic to your site. These words are ones that you should carefully consider, as when people are entering words or phrases into an online search engine, your keywords are what will help draw them to your content. So, the words you use, need to be the same as what your ideal users would be using to try and meet whatever need they have, that you offer.

Keywords help to generate organic traffic to your site and improve your ranking in a search engine result list. The choice of your keywords or the language that you use, needs to be from the focus of your potential user, not your own. Focusing on single words that regard your services or products may not be as effective as a particular phase of words that help specifically describe your offerings. These are called long-tail keywords.

It is important not to over-use keywords either and just put them here, there and everywhere but to be the most effective, you want to use them wisely and strategically, for the best results.