The world of SEO is a complicated set of rules for your website that can be very difficult for a non-SEO-professional to navigate. The use of Links in your webpage is one of those qualities that can help your search engine ranking, so it is important to know what different types of links you can use, to try and help your SEO.

Different Link Types

1. Anchor Texts. These clickable links are often highlighted and help increase search ranking for specific keywords. Just be careful not to make this too repetitive.

2. Naked URLs. Is a full URL displayed link and is less powerful as Anchor Texts.

3. Brand Citations. This is a link that is just the name of a company, as opposed to URL.

4. Image Link. The alt attribute tag in the image acts like an anchor text.

5. Reciprocal Links. When two website owners have a hyperlink to one another’s website, such as for complementary services or products.

By using links in your website, you can improve the SEO for your site but you will still need to use them wisely.