The #hashtag used to be a simple pound sign or hash mark. Once the social media storm started, this mundane symbol turned into an online sensation. Once you understand them, you will see that they are a robust social media marketing tool to grow your business and gain new followers.

A hashtag is a keyword or phrase (with # in front of it). It can be written within a post or comment to highlight it and help people search for other instances of this word. By adding one, your content will be searchable to all other users. Choosing the right hashtag can significantly broaden the reach of your social media posts.

Instagram users can now follow specific hashtags just like you would friends or companies.

Hashtags should relate to your product or service, for example, this blog post relates to #hashtags which will help my #SEO and #digitalpresence.