Hashtags first gained popularity on Twitter, and now they are widely used on social media. Some people are still unsure about why and how to utilise hashtags in social media posts. Users of social media adore hashtags. They aid in tying your company’s name to popular subjects. They can also be employed generally as a call to action for professional, recreational, and interpersonal goals.

For organising, analysing, and emphasising content, hashtags are helpful.

When you use the hashtag (#) before your keyword on the majority of social media platforms, it becomes a hyperlink that, when clicked, displays additional social media postings related to your topic.

By keeping your data organised and facilitating user access to social media postings associated with your brand, hashtags can benefit your business. Don’t utilise too many different hashtags when coming up with your own custom ones.

Your website is the digital face of your business. It sets the tone for what customers should expect when doing business with you. If you don’t keep your website up to date, you risk driving away potential customers who think your business is no longer open or poorly managed. Neglecting to keep your website up to date also hurts your SEO, which means you’ll drive less traffic from search engines over time.

Another common mistake that small business owners make is not tracking the results of their marketing efforts. When you track your results, you know what is working for your business and what isn’t. This makes deciding where to spend money on marketing easier and more effective.

This goes hand in hand with tracking your metrics. If you are not tracking your marketing results, you fail to deliver your desired outcome.

When creating relevant content that converts, knowing who to market to is a must. After all, how can you convince your prospects that you’re the perfect solution for their needs if you don’t understand what they are?

In recent times it seems that a lot of companies are offering ridiculously cheap SEO packages but are they worth it? An SEO package from a reputable company can come with an expensive price tag but for all the right reasons. SEO experts require a great deal of knowledge and experience to give your company results. Companies that are offering SEO by unskilled employees are unlikely to provide you with impressive gains.

Cheap SEO providers are known to use easy tricks to gain results which Google quickly recognises and then penalises you. A specialist SEO expert will use competitive keywords, and original content which will give your company higher rankings.

Many of these companies offering cheap packages will sway you in by using flashy sales techniques and making big promises which there is not guarantee they can stick to. Generally speaking, all SEO companies can provide you with higher rankings short-term.

Email delivery is the primary part of electronic mail marketing. Obviously, if your email is quite recently not delivered, it will surely not be perused. Here are a few techniques to enhance your email shipping and delivery when delivering mass email marketing promotions. A few individual prefer these steps:  (more…)

Over the past few months Google have been carrying out tests taking into account whether sites use secure or encrypted connections as a indicator in our search ranking algorithms.

Following on from this research, Google have seen great results and have decided that they want to adapt their current algorithm to incorporate this. Google states that they want to convince you that all communications should be secure by default. For now, the actually affect having a HTTPS website makes on the rankings is quite lightweight affecting less than one percent of global queries. This also doesn’t mean that you will necessarily rank lower than a HTTPS site, as long as your information is relevant and the content is of high quality.

Over time, Google may decide to strengthen the affect on rankings this has, because they would like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.

Once you have the layout and graphics in place for your website you need to consider what content you are going to put on each page and how this will be displayed. Content is not only vital from the visitor’s point of view but also plays a very important role in achieving high rankings for your main search phrases.

There are rules that should be adhered to when adding content to a website site such as not using the main search phrase too many times on one page as this can be seen as spamming and actually devalue the page on the search engines.

The content needs to be written well getting across what you are trying to sell or what your company can offer but in a highly optimised way. The best way to achieve these results is to employ a content writer that specialises in online marketing.

SEO is a very integral part of any website. I would advise hiring an experienced SEO consultant or company to assist you with the SEO of your site, as if done incorrectly can actually have a very negative effect on the site and even get you removed from the search results pages on the likes of Google or Bing.

There is software out there to assist you with SEO and some of it is free, but you must be careful when using any of this software as some of it is not up to date with current SEO rules and recommendations. Certain programs allow you to enter a particular keyword and analyse other websites that are ranking for that phrase and show you what links, keyword density etc they have. Again this can really help but should be looked over by an SEO consultant to show you which elements are important and which you should concentrate your efforts on to get the best result.

Maybe you have heard a lot about twitter advertising and you might be planning to implement it for growth of your business. However, if you are running a small or medium size business, then we would strongly recommend you to understand this advertising method before implementing it for your business.

Here, we are not saying that twitter advertising is not beneficial for small or medium size business, but the only thing that we are suggesting is that you should understand all the pros and cons of this advertising method so you can get most from this. If we talk about various benefits of Twitter Advertising it can help you to get more traffic toward your landing page, it is very cost effective and you can easily build your own target audience.

If we talk about draw backs of twitter advertising, tracking or reporting is slightly difficult in this method of paid advertising. Other than this, you may not like the customer service, but we are very much sure that twitter can get rid of these problems easily.